To kick off ice cream season and coincide with 31 Cent Scoop Night, Baskin-Robbins' - the world's largest chain of ice cream specialty shops - is introducing its newest creation, Firehouse #31. All Baskin-Robbins locations nationwide will be Scooping Up Thanks to Our Firefighters on Wednesday, April 27 with 31 Cent Scoop Night, an event that offers ice cream enthusiasts 2.5 oz. ice cream scoops for 31 cents. The April Flavor of the Month is the perfect blend of hot and cold - a crunchy atomic fireball ribbon laced throughout with hot cinnamon and packed with red hot candy pieces in cold vanilla ice cream.

In addition, for its fifth annual 31 Cent Scoop Night, Baskin-Robbins will again partner with the National Fallen Firefighters Foundation (NFFF). As part of the event, Baskin-Robbins Community Foundation will donate $100,000 to the organization which extends support for our heroes in the firefighting community. For the first time this year, Baskin-Robbins is providing consumers the opportunity to help support the NFFF if they choose. Consumers can text 6333 (NFFF) to 50555 to make a $5 donation. Consumers will receive a text message to their phone almost immediately asking them to reply with YES to confirm the donation. Any donations that are not confirmed with YES will not be complete. Baskin-Robbins consumers who make a text donation will receive a thank you message and a request to opt in to future text correspondence.

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"As part of the fifth annual 31 Cent Scoop, we are thrilled to have an ice cream flavor that ties into the event," said Brian O'Mara, Baskin Robbins Vice President of Marketing. "With Firehouse #31, the first official flavor of 31 Cent Scoop Night, Baskin-Robbins created an explosion of unexpected and complementary flavors that will get not only ice cream enthusiasts excited to try this new flavor but also every local fire department."

In Baskin-Robbins stores nationwide during the month of April, Firehouse #31 ice cream is available by the scoop - in a cup or cone - or as a Baskin-Robbins classic sundae. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Firehouse #31 home to enjoy with family and friends or create their own specialty ice cream desserts.*

"During the month of April, ice cream connoisseurs will be able to have a truly unique flavor experience," adds O'Mara. "The combination of hot and cold in Firehouse #31 will instantly become a favorite way to spend a rainy - or sunny - day."

* In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

Also:
» Baskin-Robbins Is Scooping Up Thanks for Our Firefighters on Wednesday, April 27th at the Fifth Annual 31 Cent Scoop Night
» Baskin-Robbins Turns Up the Heat This Month With Its New Firehouse #31 Flavor
» 31 Cent Scoop Night