Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,800 retail shops around the globe. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts and brothers-in-law, Burt Baskin and Irv Robbins. Their passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.

As a 100% franchised owned and operated business, Baskin-Robbins has a strong commitment to local communities and their firefighters. In 2007, Baskin-Robbins shops across the country held the first annual 31 Cent Scoop Night, an event that partnered Baskin-Robbins shops with local firehouses. Consumers enjoyed scoops of ice cream for 31 cent and were able to support and donate to local firehouses or fire charities. Nationally Baskin-Robbins provided a $100,000 donation to National Fallen Firefighters Foundation.

In 2008, Baskin-Robbins held the second annual 31 Cent Scoop Night provided a $100,000 donation to National Fallen Firefighters Foundation.

Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

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